HitLab awards grand prize to MedComms Agency, Lighthouse, for its voice-activated diabetes app

2017 Hitlab Innovators Summit named Lighthouse as the winner of its World Cup Challenge, which focuses on using voice-activated technology aimed at improving healthcare access, delivery, and outcomes. Lighthouse received $50,000 for its voice-activated application, designed to provide more accessible and engaging care for diabetes patients. “Lighthouse really honed in on an important gap —

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Klick Labs creates device that directly simulates Parkinson’s tremors to boost empathy

What originally began as a request from a pharma client to help sales reps empathise with Parkinson’s patients, has now become Klick Health’s own project to increase understanding for all patients. Klick’s digital innovation unit, Klick Labs, created a device to transmit tremors from a Parkinson’s patient to someone who doesn’t suffer from the disease,

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To combat growing criticism of the pharmaceutical industry, various companies launch positive ad campaign: “Go Boldly”

In response to Trump’s ongoing criticism of the rising prescription costs, pharma companies have developed new ad campaign called “Go Boldly”. Due to launch this week, the campaign aims to convince the American public that its efforts are about saving lives, not “getting away with murder,” as Trump states. “This industry is the crown jewel

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