Despite the advances in drug development, the methods for the production of medicine over the past 100 years have not yet moved away from mass production. Many who have a particular illness receive the same treatment with the equal amount of an active compound. New research from a study conducted by researchers from the University
The Danish pharmaceutical company plans to use voice-activated technology such as Amazon’s Alexa to improve diabetes care have taken a step forward. Novo Nordisk have teamed up with HITLAB (Health Innovation Technology Lab) last year to support its 17th health innovation World Cup, which focused for the first time on voice tech in type 2
In Asia Pacific, where millennials make up the majority of the market, the quest to reach them is becoming more and more of a priority for marketers. However, mobile seems to be the answer, as Richa Goswami, head of digital and innovation, APAC Johnson & Johnson, puts it, “for them being on mobile is like
Pfizer announces launch of ‘Pfizer Healthcare Hub: London’, a project that aims to help start-ups, focusing on the development of technology in healthcare, to ‘reach more patients and providers’. Pfizer will provide both funding and networking support to ‘late-stage’ start-ups, whilst focusing on companies developing tech such as devices, apps, wearables, artificial reality and virtual
The eagerly awaited NHS app library is scheduled to go live the end of march, however it will only have some apps on offer. Indra Hoshi, clinical lead digital in urgent care at NHS England, spoke at the Digital Technology Show in London earlier this week, commenting that the library will be available this month
GSK is sponsoring a new Android mobile app that was created with the aim to raise awareness, educate users and collect health outcomes data relating to the flu and other ailments. The app, Flumoji, was developed by MIT Connection Science, a cross-discipline group from the US Institute, and is being positioned as a ‘health wizard’.
The internet strongly agrees there’s an artificial intelligence (AI) revolution going on, and it is active within pharma marketing. IBM Watson, the AI brain being infused all over healthcare, will form the backend of an interactive display ad for GSK Consumer Healthcare’s Theraflu. The allergy product was one of seven brands, across four beta partners,
I’ve grown up in a technologically turbulent era. I know how that sounds but it really is true. When I’m old and wrinkled I can regale my rapt grandchildren with tales of how I saw mobile phones shrink and grow before my very eyes (and then hopefully shrink again, these black slabs are far more
Hunting for a new job role can really feel like a full time job. You’re constantly keeping an eye out for promising opportunities and feverishly polishing your CV all the while still putting in the hours at your current workplace. The pressure felt during this frantic time is one of the reasons why the recruitment
