Youtube and Google begin to take measures to earn back trust from brands and agencies

Google has taken measured steps to earn back trust from advertisers and agencies, after a series of controversies around brand safety, including adverts being displayed on extremist content. The latest announcement pledges to impose stricter rules for video creators who wish to seek remuneration through the YouTube Partner Program, including achieving at least 1,000 subscribers

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Dedicated US Social Network for Heart Failure Patients Launched by Novartis

When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who found the direct-to-consumer ads too negative. In light of the criticism, Novartis has now taken a different approach to promoting the heart failure drug. In partnership with the American Heart Association and actress/singer

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Social Media Networking

With the massive expansion of the internet in recent years it’s no wonder that a sizable amount of networking happens online. Not just on LinkedIn or even Xing – the professional networks – people are interacting and finding various new opportunities on other sites such as Twitter, Facebook and even Instagram. If you wish to

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Staying in the Industry Loop – How to Keep up to Date with the Latest News in Medical Communications

Medical communications is an incredibly busy industry. Blink for too long and you’re sure to miss some ground-breaking innovation or recent development in the world of new drugs and products. Whole agencies will appear out of nowhere and flourish into industry leaders without you realising if you stop paying attention. When working in healthcare marketing,

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Tech Upgrades for Your Job Search

Hunting for a new job role can really feel like a full time job. You’re constantly keeping an eye out for promising opportunities and feverishly polishing your CV all the while still putting in the hours at your current workplace. The pressure felt during this frantic time is one of the reasons why the recruitment

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