Google has taken measured steps to earn back trust from advertisers and agencies, after a series of controversies around brand safety, including adverts being displayed on extremist content. The latest announcement pledges to impose stricter rules for video creators who wish to seek remuneration through the YouTube Partner Program, including achieving at least 1,000 subscribers
The world’s oldest professional association for cancer research has recently explored usage of one of the newer social media networks as part of its social engagement efforts. The American Association for Cancer Research’s annual meeting began in Washington, DC on Saturday and as part of its social media presence the body utilised a snapchat account.
Novartis UK has recently joined Twitter, becoming the latest pharmaceutical firm set up a twitter account in the country, where a cautious approach appears to be the norm for the industry. From their outlined Twitter guidelines, Novartis plans a 48-hour turnaround for responding to direct messages and requests users not to turn to the network
When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who found the direct-to-consumer ads too negative. In light of the criticism, Novartis has now taken a different approach to promoting the heart failure drug. In partnership with the American Heart Association and actress/singer
For the first time in the UK, NHS England has created an @NHS account which will be operated by a different patient or member of staff each week, in a new initiative aiming to provide a personal viewpoint on the NHS via voices from the frontline.
With the massive expansion of the internet in recent years it’s no wonder that a sizable amount of networking happens online. Not just on LinkedIn or even Xing – the professional networks – people are interacting and finding various new opportunities on other sites such as Twitter, Facebook and even Instagram. If you wish to
Staying in the Industry Loop – How to Keep up to Date with the Latest News in Medical Communications
Medical communications is an incredibly busy industry. Blink for too long and you’re sure to miss some ground-breaking innovation or recent development in the world of new drugs and products. Whole agencies will appear out of nowhere and flourish into industry leaders without you realising if you stop paying attention. When working in healthcare marketing,
Traditionally, if you wanted to get together for the free exchange of ideas and developments within your particular industry of work you held or attended a conference. Naturally, plenty of these still happen during the calendar year but once in a while a little innovation can be an event manager’s best friend especially if their
Hunting for a new job role can really feel like a full time job. You’re constantly keeping an eye out for promising opportunities and feverishly polishing your CV all the while still putting in the hours at your current workplace. The pressure felt during this frantic time is one of the reasons why the recruitment