An NHS project using social media to improve health by boosting digital inclusion has led to a 13% increase in first time attendances for breast screenings in Stoke-on-Trent over four years. The local initiative saw information about screening posted on Facebook community groups, which empowered and enabled women to make appointments by reducing their anxiety
Despite Instagram’s popularity it appears that large portion of influencers still refuse to adhere to the social networks rules in order to make money. A study by independent campaign measurement firm CampaignDeus found that 12% of UK influencers have bought fake Instagram followers in the first six months of 2018. The findings were based on
The US’s Food and Drug Administration latest crackdown is targeting pharmacies selling illegal opioids online. The agency has issued warning letters this week to nine online pharmacies that run 53 websites selling drugs with suspect monikers like “Roxycodone” and “Tramadol Generic.” The majority of the websites were shut down a day later, aside from OneStopPharma.org—was
Another internet data scandal, Facebook and Cambridge Analytica, has consumers concerned about the safety of their personal information. Will people become more nervous about sharing their healthcare data in its wake? Probably not, stated several industry experts interviewed by FiercePharma, although pharma companies should still be aware of the controversy. Cambridge Analytica’s mishandling of data
To address the lack of online information about diabetes, Novo Nordisk turned to YouTube star Michael Stevens, who runs the Vsauce channel, and collated a mix of marketing strategies that includes influencers, original content, and SEO. Jeremy Shepler, head of U.S. commercialization for Novo Nordisk’s diabetes drug Ozempic, talked about the lessons learned from the
Google has taken measured steps to earn back trust from advertisers and agencies, after a series of controversies around brand safety, including adverts being displayed on extremist content. The latest announcement pledges to impose stricter rules for video creators who wish to seek remuneration through the YouTube Partner Program, including achieving at least 1,000 subscribers
The world’s oldest professional association for cancer research has recently explored usage of one of the newer social media networks as part of its social engagement efforts. The American Association for Cancer Research’s annual meeting began in Washington, DC on Saturday and as part of its social media presence the body utilised a snapchat account.
Novartis UK has recently joined Twitter, becoming the latest pharmaceutical firm set up a twitter account in the country, where a cautious approach appears to be the norm for the industry. From their outlined Twitter guidelines, Novartis plans a 48-hour turnaround for responding to direct messages and requests users not to turn to the network
When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who found the direct-to-consumer ads too negative. In light of the criticism, Novartis has now taken a different approach to promoting the heart failure drug. In partnership with the American Heart Association and actress/singer
For the first time in the UK, NHS England has created an @NHS account which will be operated by a different patient or member of staff each week, in a new initiative aiming to provide a personal viewpoint on the NHS via voices from the frontline.