Retail pharmacy CVS Health has taken moral action to oppose tobacco and e-cigarette companies by being the first major brand to boycott any agency that promotes smoking or vaping via the Quit Big Tobacco campaign. The definite stance has been prompted by a continued marketing push by tobacco firms to attract new customers. Norman de Greve, chief marketing officer for CVS Health,
“Slow turkey” is the strategic, and literal, idea in the company’s latest TV commercial for smoking cessation drug Chantix. In the new ad, a slow-moving animated turkey goes about its day outside, floating in a pool, reading a book and mowing the lawn. While a voiceover talks about how to ease into quitting smoking with
Pfizer’s new campaign launched this week and not only target smokers, but also friends and family who want them to quit with a very simple premise – quit nagging. Pfizer has released an integrated campaign for its prescription-only quit smoking brand, via WiTH Collective.