Lions Health: Pharma professionals speak candidly and publicly about marketing

Cannes Lions Health coverage provided by Klick Health. While pharma marketing executives were easily outnumbered by ad agency folks at Cannes Lions Health, drugmakers still pulled in big audiences with play-by-play case studies and frank talk. The five pharma presenter, six if pharma trade association PhRMA is included, attacked some weighty questions: Is pharma’s commercial model

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London Healthcare Hub launched by Pfizer to aid healthtech start-ups

Pfizer announces launch of ‘Pfizer Healthcare Hub: London’, a project that aims to help start-ups, focusing on the development of technology in healthcare, to ‘reach more patients and providers’. Pfizer will provide both funding and networking support to ‘late-stage’ start-ups, whilst focusing on companies developing tech such as devices, apps, wearables, artificial reality and virtual

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