Pfizer has linked with Nordic group SidekickHealth to launch a digital therapeutics platform designed to empower patients to take control of their own health and boost wellbeing across Europe. According to the groups, scientific expertise and digital technologies have been combined to give patients a new tool to help them maintain healthy lifestyles and improve
Pfizer and Catalia Health have launched a year-long pilot scheme that explores how patients engage with cute robot companions that uses AI to check on symptom management and help with medication adherence. A 12-month pilot between Pfizer and San Francisco-based Catalia will use the Mabu Wellness Coach, which can interact with patients using AI algorithms
GlaxoSmithKline Consumer Healthcare is looking to restructure its media, marketing and digital units in anticipation of upcoming mega-merger with Pfizer being rubber-stamped later this year. Current marketing boss Carlton Lawson is set to depart and be replaced by EMEA head Tamara Rogers. The deal was announced last December and is still subject to anti-trust approval. If approved, it
“Slow turkey” is the strategic, and literal, idea in the company’s latest TV commercial for smoking cessation drug Chantix. In the new ad, a slow-moving animated turkey goes about its day outside, floating in a pool, reading a book and mowing the lawn. While a voiceover talks about how to ease into quitting smoking with
Pfizer has launched a modified version of the popular sandbox game Minecraft, that provides children with haemophilia a new way to learn about staying safe, being prepared and maintaining their treatment plans. Launched this week at the National Haemophilia Foundation’s annual meeting in Chicago, the game is called HEMOCRAFT and was developed in partnership with
Cannes Lions Health coverage provided by Klick Health. While pharma marketing executives were easily outnumbered by ad agency folks at Cannes Lions Health, drugmakers still pulled in big audiences with play-by-play case studies and frank talk. The five pharma presenter, six if pharma trade association PhRMA is included, attacked some weighty questions: Is pharma’s commercial model
Pfizer’s new campaign launched this week and not only target smokers, but also friends and family who want them to quit with a very simple premise – quit nagging. Pfizer has released an integrated campaign for its prescription-only quit smoking brand, via WiTH Collective.
Pfizer announces launch of ‘Pfizer Healthcare Hub: London’, a project that aims to help start-ups, focusing on the development of technology in healthcare, to ‘reach more patients and providers’. Pfizer will provide both funding and networking support to ‘late-stage’ start-ups, whilst focusing on companies developing tech such as devices, apps, wearables, artificial reality and virtual
