Each year, Klick Health creates an annual holiday video message for pharma clients and potential employees. Past videos have been funny and light-hearted or groovy and chic although their video this year’s takes a more sombre approach to promote its message about simple acts of kindness. The video opens with dark and bleak city scenes and
Retail pharmacy CVS Health has taken moral action to oppose tobacco and e-cigarette companies by being the first major brand to boycott any agency that promotes smoking or vaping via the Quit Big Tobacco campaign. The definite stance has been prompted by a continued marketing push by tobacco firms to attract new customers. Norman de Greve, chief marketing officer for CVS Health,
Rich Levy is chief creative officer at FCB Health, who served as jury president for Pharma Lions at the Cannes Lions International Festival of Creativity. Reports in MM&M on six pieces of work that were hotly debated at the festival. The Wrestler Novartis, Klick Health This Bronze-Lion-winning entry was considered the most polarizing entry that
The shortlist for the 2017 IPA Best of Health Show has recently been announced. Comprised of 21 agencies, the shortlist for this year’s Best of Health Show will see the agencies competing against one another for awards that reward the best creative work in healthcare advertising. Judges led by Leo Burnett’s Chief Creative Officer, Chaka
