GlaxoSmithKline Consumer Healthcare is looking to restructure its media, marketing and digital units in anticipation of upcoming mega-merger with Pfizer being rubber-stamped later this year. Current marketing boss Carlton Lawson is set to depart and be replaced by EMEA head Tamara Rogers. The deal was announced last December and is still subject to anti-trust approval. If approved, it
Despite Instagram’s popularity it appears that large portion of influencers still refuse to adhere to the social networks rules in order to make money. A study by independent campaign measurement firm CampaignDeus found that 12% of UK influencers have bought fake Instagram followers in the first six months of 2018. The findings were based on
MM&M, Medical Marketing and Media Brand, and PRWeek, a trade magazine for the public relations industry, have revealed the 2017 Health Influencer 50, a list commending professionals across the health sector for their passion, determination and innovative thinking that has helped guide the industry through two turbulent and exciting decades.
Traditionally, if you wanted to get together for the free exchange of ideas and developments within your particular industry of work you held or attended a conference. Naturally, plenty of these still happen during the calendar year but once in a while a little innovation can be an event manager’s best friend especially if their
We’ve all been there. The blank page. That sadistically winking cursor. The feeling of tumbleweeds bouncing between your ears. Feeling as though you are slamming your head repeatedly against a giant mental wall, whilst you struggle in vain to come up with something, anything to say. Maybe all the ‘Back to School’ talk and advertising