Outcome Health collabs with Verywell on “wrapped in empathy” content

The health website and point-of-care company are partnering to bring health content “wrapped in empathy” to the doctor’s office, said Heidi Anderson, Chief Growth Officer at Outcome Health.  “We saw synergy between the approach Verywell takes with content and the approach we’ve been looking for at Outcome Health,” she explained. “It stems from research we

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CVS Health to be first brand to boycott agencies marketing smoking or vaping

Retail pharmacy CVS Health has taken moral action to oppose tobacco and e-cigarette companies by being the first major brand to boycott any agency that promotes smoking or vaping via the Quit Big Tobacco campaign. The definite stance has been prompted by a continued marketing push by tobacco firms to attract new customers. Norman de Greve, chief marketing officer for CVS Health,

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