Novartis has signalled its intention to change the way it approaches and uses technology, creating a new Chief Digital Officer role and filling it with a former retail executive. The tactic last month was hot on the heels of GSK’s decision to pick former Walmart Chief Information Officer, Karenann Terrell, to be its Chief Digital
Boehringer Ingelheim is currently looking for UX designers, data scientists and front-end engineers to help staff a new digital innovation team, BI X. The German pharmaceutical firm hopes that BI X’s combination of scientists, coders and designers will aid in accelerating its research and development efforts, as it builds the digital lab ‘from the ground
The digital health deal between Novo Nordisk’s and Glooko produced a new diabetes management app, C4C that they hope will assist users to better manage the condition. The C4C app also includes relevant content and resources from Novo’s Cornerstones4Care personalised support programme. David Moore, senior vice president of marketing at Novo Nordisk, said: “In today’s
Written by James Selvey, an account manager at Grey Health London As of this year, doctors and patients are digitally engaged, from obtaining information or to have access to tools to help diagnose, manage, maintain adherence, or simply to stay ‘well aware’ via wearables and health data. Doctors are a few clicks away from accessing
Pfizer announces launch of ‘Pfizer Healthcare Hub: London’, a project that aims to help start-ups, focusing on the development of technology in healthcare, to ‘reach more patients and providers’. Pfizer will provide both funding and networking support to ‘late-stage’ start-ups, whilst focusing on companies developing tech such as devices, apps, wearables, artificial reality and virtual
Novo Nordisk and Glooko have announced that they will work together to deliver jointly-developed and branded digital health solutions for people with diabetes. The non-exclusive collaboration will combine Novo Nordisk’s deep knowledge of diabetes with Glooko’s digital platform and data expertise. Building upon Glooko’s mobile and web platforms, the companies aim to deliver personalised services
The internet strongly agrees there’s an artificial intelligence (AI) revolution going on, and it is active within pharma marketing. IBM Watson, the AI brain being infused all over healthcare, will form the backend of an interactive display ad for GSK Consumer Healthcare’s Theraflu. The allergy product was one of seven brands, across four beta partners,
GlaxoSmithKline’s plans to incorporate sensors in its inhalers is expected to provide real-time data about the patient experience in a clinical trial, and that may help improve adherence. In November the FDA cleared GSK and Propeller Health to market a custom Propeller sensor with Ellipta, the drugmaker’s COPD medication, for the treatment of asthma and
