Rich Levy is chief creative officer at FCB Health, who served as jury president for Pharma Lions at the Cannes Lions International Festival of Creativity. Reports in MM&M on six pieces of work that were hotly debated at the festival. The Wrestler Novartis, Klick Health This Bronze-Lion-winning entry was considered the most polarizing entry that
With double-digit pharma wins for the first time in the festival’s history, the industry validated its claim on the Cannes call for life-changing creativity. The big scorers that picked up Lions were Boehringer Ingelheim, Bayer, Takea, Eli Lilly, Biogen and Novartis in the U.S., while GlaxoSmithKline and AstraZeneca won for international work. Also worth a
Cannes Lions announced the 21 jury members to judge the Pharma Lions and the Health & Wellness Lions awards at this year’s Cannes Lions. Lions Health recognises outstanding creative communications in the healthcare sector, with winners announced at an awards ceremony on Monday 18 June. “Lions Health was created to promote the value of creativity
Cannes Lions Health coverage provided by Klick Health. While pharma marketing executives were easily outnumbered by ad agency folks at Cannes Lions Health, drugmakers still pulled in big audiences with play-by-play case studies and frank talk. The five pharma presenter, six if pharma trade association PhRMA is included, attacked some weighty questions: Is pharma’s commercial model
