While cancer patients go to their doctors first for information, they also get information from pharma and healthcare companies. A new look at cancer survivors’ media habits by Nielsen shows that where they get other data and to what degree they value it depends on when they were diagnosed. For instance, the report found that
To raise awareness of metastatic breast cancer, Lilly Oncology has teamed up with “Good Morning America” on a new Thriver Movement for patients, complete with a custom yoga pose, celebrity spokesperson and a live yoga class in Times Square. The custom pose was created by celebrity trainer and yoga instructor Anna Kaiser and rolled out
Recent reports have stated that 1 in 4 UK adults haven’t had their eyes checked in the last two years, and 5 million aren’t even sure when we last had them checked at all. Beginning this Saturday, McCann Health London and OCO Opticians of Spitalfields are launching the Urban Eye Test to help locals pay
Havas Lynx has partnered up with Academy Award-winning studio Aardman to produce a short film to launch on World Mental Health Day. Havas Lynx stated two in three people won’t receive any support or treatment for their mental illness, despite most mental health conditions being preventable or treatable. The ‘New Mindset’ animation underlines this global
Olay unveils a new purpose-led push, ‘Face Anything’, by investing in a 10-page spread in Vogue’s September issue to launch their campaign alongside a makeup influencer drive. Kicking off today, the initiative from the skincare brand aims to end the idea that women are “too” anything, whether that’s “too ambitious”, “too emotional” or otherwise. The
Last month, Disney’s Pixar released the highly anticipated Incredibles 2 in the US which brought in approximately $183.2 over its opening weekend and replaced Finding Dory as the biggest release ever for an animated film. Although not all of the feedback was positive, as viewers with photosensitive epilepsy and other related health conditions were hit
The Leukaemia & Lymphoma Society takes a new and bolder perspective with its latest branding campaign and tagline, “Beating Cancer Is in Our Blood,” directed by Hollywood director Zack Snyder. Chief product officer, Anfew Coccari stated that the campaign focuses on the blood cancer advocacy group’s contributions to the development of treatments. “When you think
McCann Health has driven its organ donation campaign in Brazil by likening organs such as the heart, kidney and eyes to the infamous and exquisite Fabergé eggs. Embracing the concept of the message ‘who will inherit your greatest wealth’, the print ad campaign for Moinhos de Vento Hospital seeks to improve donation rates by equating
Eddie the Enzyme, the spokes character created by Allergan, works in “interdigestive space” with a friendly message about the need for prescription enzymes for people with exocrine pancreative insufficiency (EPI). The vibrant cartoon character is designed to especially resonate with children with cystic fibrosis who often suffer from EPI due to the characteristic mucus secretions
Rare diseases are not classified like other diseases Disease classifications generally look at similarities in causes or symptoms. Rare diseases are different, as the classification is based on prevalence. In Europe, a rare disease is defined as one that affects fewer than 1 in 2,000 people, while the American definition states that a rare disease
