Verywell’s new tool helps navigate heated debates around vaccines

With measles outbreaks the US, many are talking about vaccination, and the conversations can quickly become heated arguments. However, health website Verywell has developed a tool, called Healthy Conversations, to assist navigate hotly debated issues such as vaccination. The tool can guide readers through a fictional conversation with a friend or partner using an interactive, choose-your-own-adventure method.

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Olay discuss their campaign that unites celebrities and influencers for “Face Anything” makeup-free message

Olay unveils a new purpose-led push, ‘Face Anything’, by investing in a 10-page spread in Vogue’s September issue to launch their campaign alongside a makeup influencer drive. Kicking off today, the initiative from the skincare brand aims to end the idea that women are “too” anything, whether that’s “too ambitious”, “too emotional” or otherwise. The

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Watchmen and 300 director, Zack Snyder directs campaign for US Leukaemia and Lymphoma Society

The Leukaemia & Lymphoma Society takes a new and bolder perspective with its latest branding campaign and tagline, “Beating Cancer Is in Our Blood,” directed by Hollywood director Zack Snyder. Chief product officer, Anfew Coccari stated that the campaign focuses on the blood cancer advocacy group’s contributions to the development of treatments. “When you think

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Allergan’s Eddie the Enzyme educates on enzyme importance in their Zenpep campaign

Eddie the Enzyme, the spokes character created by Allergan, works in “interdigestive space” with a friendly message about the need for prescription enzymes for people with exocrine pancreative insufficiency (EPI). The vibrant cartoon character is designed to especially resonate with children with cystic fibrosis who often suffer from EPI due to the characteristic mucus secretions

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