Researchers from the government agency and nonprofit RTI have found that the awareness campaign “The Real Cost” prevented between 380,000 and 587,000 teens from starting to smoke, according to the study published in the American Journal of Preventive Medicine. They organizations questioned teens about their awareness of the campaign, media market exposure and whether they smoke. In
As Neurelis awaits an FDA decision on its flagship drug, the company launched its first seizure awareness campaign. Neurelis is hoping for an approval for nasal spray Valtoco to treat epilepsy patients six years of age and older who experience cluster or acute repetitive seizures. The drug is a rescue medicine that can stop seizures.
To mark World Haemophilia Day, Sobi™ has launched Liberate Life, a vision of life beyond haemophilia. In a series of long-term commitments, Sobi seeks to shape new standards, optimise treatment, build evidence, create sustainable access and provide community support in haemophilia care. As part of Sobi’s commitment to haemophilia and encouraging those living with haemophilia
With measles outbreaks the US, many are talking about vaccination, and the conversations can quickly become heated arguments. However, health website Verywell has developed a tool, called Healthy Conversations, to assist navigate hotly debated issues such as vaccination. The tool can guide readers through a fictional conversation with a friend or partner using an interactive, choose-your-own-adventure method.
While cancer patients go to their doctors first for information, they also get information from pharma and healthcare companies. A new look at cancer survivors’ media habits by Nielsen shows that where they get other data and to what degree they value it depends on when they were diagnosed. For instance, the report found that
To raise awareness of metastatic breast cancer, Lilly Oncology has teamed up with “Good Morning America” on a new Thriver Movement for patients, complete with a custom yoga pose, celebrity spokesperson and a live yoga class in Times Square. The custom pose was created by celebrity trainer and yoga instructor Anna Kaiser and rolled out
Recent reports have stated that 1 in 4 UK adults haven’t had their eyes checked in the last two years, and 5 million aren’t even sure when we last had them checked at all. Beginning this Saturday, McCann Health London and OCO Opticians of Spitalfields are launching the Urban Eye Test to help locals pay
Havas Lynx has partnered up with Academy Award-winning studio Aardman to produce a short film to launch on World Mental Health Day. Havas Lynx stated two in three people won’t receive any support or treatment for their mental illness, despite most mental health conditions being preventable or treatable. The ‘New Mindset’ animation underlines this global
Olay unveils a new purpose-led push, ‘Face Anything’, by investing in a 10-page spread in Vogue’s September issue to launch their campaign alongside a makeup influencer drive. Kicking off today, the initiative from the skincare brand aims to end the idea that women are “too” anything, whether that’s “too ambitious”, “too emotional” or otherwise. The
Last month, Disney’s Pixar released the highly anticipated Incredibles 2 in the US which brought in approximately $183.2 over its opening weekend and replaced Finding Dory as the biggest release ever for an animated film. Although not all of the feedback was positive, as viewers with photosensitive epilepsy and other related health conditions were hit
