FDA states anti-smoking campaign stopped nearly 600,000 from smoking

Researchers from the government agency and nonprofit RTI have found that the awareness campaign “The Real Cost” prevented between 380,000 and 587,000 teens from starting to smoke, according to the study published in the American Journal of Preventive Medicine.  They organizations questioned teens about their awareness of the campaign, media market exposure and whether they smoke. In

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Sobi launch Liberate Life ‘vision of life beyond haemophilia’ for World Haemophilia Day

To mark World Haemophilia Day, Sobi™ has launched Liberate Life, a vision of life beyond haemophilia. In a series of long-term commitments, Sobi seeks to shape new standards, optimise treatment, build evidence, create sustainable access and provide community support in haemophilia care. As part of Sobi’s commitment to haemophilia and encouraging those living with haemophilia

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Verywell’s new tool helps navigate heated debates around vaccines

With measles outbreaks the US, many are talking about vaccination, and the conversations can quickly become heated arguments. However, health website Verywell has developed a tool, called Healthy Conversations, to assist navigate hotly debated issues such as vaccination. The tool can guide readers through a fictional conversation with a friend or partner using an interactive, choose-your-own-adventure method.

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Olay discuss their campaign that unites celebrities and influencers for “Face Anything” makeup-free message

Olay unveils a new purpose-led push, ‘Face Anything’, by investing in a 10-page spread in Vogue’s September issue to launch their campaign alongside a makeup influencer drive. Kicking off today, the initiative from the skincare brand aims to end the idea that women are “too” anything, whether that’s “too ambitious”, “too emotional” or otherwise. The

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