Pressure is mounting on the UK government to prevent food brands such as Heinz from using popular cartoon characters from TV and film to market junk food to kids. Action on Sugar and Action on Salt has called for a ban on on-pack cartoon animations on food that is high in sugar and salt to
The Medical Communications market is at an all-time high in the number of live positions available. We are currently bursting at the seams with live jobs from our clients varying from being London, Cheshire or home-based through all levels of medical writing and client services. Medical Communication professionals are currently living in the golden age,
“Slow turkey” is the strategic, and literal, idea in the company’s latest TV commercial for smoking cessation drug Chantix. In the new ad, a slow-moving animated turkey goes about its day outside, floating in a pool, reading a book and mowing the lawn. While a voiceover talks about how to ease into quitting smoking with
P&G-owned skincare brand Olay has paid for an expensive Super Bowl ad slot for the first time, saying it wants to speak directly to the 45% of women who tune in to watch the Big Game. Details of the creative campaign, which has been produced by Saatchi & Saatchi, have yet to be revealed. Although,
Despite Instagram’s popularity it appears that large portion of influencers still refuse to adhere to the social networks rules in order to make money. A study by independent campaign measurement firm CampaignDeus found that 12% of UK influencers have bought fake Instagram followers in the first six months of 2018. The findings were based on
Google has taken measured steps to earn back trust from advertisers and agencies, after a series of controversies around brand safety, including adverts being displayed on extremist content. The latest announcement pledges to impose stricter rules for video creators who wish to seek remuneration through the YouTube Partner Program, including achieving at least 1,000 subscribers
