Novartis makes move to change digital transformation approach

novartis-logoNovartis has signalled its intention to change the way it approaches and uses technology, creating a new Chief Digital Officer role and filling it with a former retail executive.

The tactic last month was hot on the heels of GSK’s decision to pick former Walmart Chief Information Officer, Karenann Terrell, to be its Chief Digital and Technology Officer as the company also looked to step up its game in digital.

Novartis has recruited Bertrand Bodson, Chief Digital and Marketing Officer for Sainsbury’s Argos, to be its Chief Digital Officer.

Novartis’ outgoing CEO Jim Jimenez said: “Bertrand has a proven track record of creating and implementing successful digital strategies across global companies, and leading cultural change in order to make this happen at scale.

“This is not just about digital helping the business. Bertrand will help us transform our business model using digital technologies.”

Bodson will join the Swiss pharma firm in January, when he will be responsible for creating and executing a company-wide digital strategy.

He will also lead Novartis’ digital transformation as it works to improve the way it uses data in drug discovery and development, engages with patients, doctors and other stakeholders, and automates its business processes.

Bodson said: “I am very excited to be joining Novartis to play a part in its efforts to reimagine medicine by leveraging digital on behalf of millions of patients and practitioners.

“While this will be one of the most important and disruptive challenges in the years to come Novartis, as a global leader, is particularly well positioned to drive this, and have even greater and sustainable impact on healthcare worldwide.”

Source: PMLive