National Health Service launch patient and staff curated twitter account
For the first time in the UK, NHS England has created an @NHS account which will be operated by a different patient or member of staff each week, in a new initiative aiming to provide a personal viewpoint on the NHS via voices from the frontline.
The pilot scheme will take place across 6 months and aims to tap into the experiences of users and providers of NHS care to channel their stories to the public by handing over sole control of the account to @NHS curators. Enabling them to share their thoughts and opinions with anyone on Twitter.
The first curator of the newly established initiative, is Richard Orchard, a non-Hodgkin’s lymphoma cancer patient at Barking, Havering and Redbridge University Hospitals Trust.
He said: “It’s been an eventful time in my life being diagnosed with non-hodgkin’s lymphoma and I’m looking forward to sharing my journey with others for the week – with all its highs and lows! I hope some of my experiences with strike a chord with fellow cancer patients, to let them know they’re not alone in this.”
Also commenting on the project, Jane Cummings, chief nursing officer for England, said it is a “fantastic opportunity for our much valued patients and NHS staff to hold a magnifying glass up to the system, so we can learn from their experiences, as we continue with our ambition to improve the way that care is delivered”.
The NHS is partnering with Twitter, which has pledged to promote the @NHS account to its 15 million users in the UK.