Microsoft’s International Women’s Day inspired campaign focuses on science and tech for women
Microsoft aims to build on its past outreach this year and encourage more girls to study Science, Technology, Engineering and Math (STEM). To mark International Women’s Day, the company launched its #MakeWhatsNext campaign to help inspire young girls to take the next step. The campaign will introduce new programs and resources to girls including a tool being launched by Microsoft and LinkedIn that demonstrates how girls can pursue their passions across industries and social causes. With only 6.7% of US women (and 16% of women globally) graduating college with STEM degrees, girls need more encouragement at an even younger age.
In videos released by Microsoft, they ask girls about the problems they are most passionate about solving, and the girls share their concerns for the water supply, about breast cancer and the overall health of the environment. These smart and poised girls then get a look at science and their particular passions through AR and VR technology, and become somewhat humbled by the possibilities they see. After the virtual tour, the girls themselves are more empowered with one saying “I will discover this” or another claiming “we need all hands on deck” as they move from being shy girls to determined young adults.
The video conveys that although their excitement about changing the world has merit – much of it is not possible without STEM skills. The video aptly showcases both the natural curiosity and innate intelligence of the girls – illustrated best when they see how science can change their lives.
The campaign, created by m:united//McCann, will be featured on online/digital, events and social media including Facebook, YouTube, Instagram and Twitter.