Fishawack acquires Blue Latitude Health
Fishawack Group is building out its creative chops with the acquisition of Blue Latitude Health.
Blue Latitude Health is based in New York and London, adding another U.S. office to the UK-based Fishawack.
Blue Latitude was founded in 2003, and has approximately 70 employees between its two offices.
Blue Latitude has worked with major pharma companies including Pfizer, Baxter, Bristol-Myers Squibb, and Eli Lilly, along with health systems such as Nuffield Health and industry groups like the European Federation of Pharmaceutical Industries and Associations, according to itswebsite.
Last year, Fishawack acquired Carling Group, which includes Carling Communications and medical education shop MCME Global. The goal of which was to expand Fishawack’s footprint into the U.S. and add creative talent to the firm.
Fishawack has two divisions, a medical communications unit and a creative group. The group restructured into the two divisions last month to provide more clarity to clients about its offerings. The firm has four offices in the U.K, two in the U.S., and locations in Switzerland and India.
Representatives from both Fishawack and Blue Latitude could not be reached for additional comment.
Source: MMM Online