2017 Health Influencer 50 unveiled by MM&M and PRWeek
MM&M, Medical Marketing and Media Brand, and PRWeek, a trade magazine for the public relations industry, have revealed the 2017 Health Influencer 50, a list commending professionals across the health sector for their passion, determination and innovative thinking that has helped guide the industry through two turbulent and exciting decades.
As part of the 2017 reveal, both brands have collaborated content on a unified website, which houses the Health Influencer 50 list on one platform. The site also features infographics, thought leadership pieces, and partner content.
The influence of these honourees is felt industry-wide, from strategising far-reaching, patient-centric campaigns to leading the charge on healthcare’s data revolution. These 50 influencers often venture into uncharted territory to create a vision for the future.
“Nearly all facets of the healthcare industry are being disrupted, or are ripe for disruption,” says Marc Iskowitz, Editor-in-Chief of MM&M. “As new entrants and entrepreneurs take a fresh look at the biopharma lifecycle, our Health Influencer 50 have the qualities essential to moving the industry forward: prescience (to anticipate transformative trends), perspective (to recognise when the time is right to embrace them), and persuasiveness (to get others to follow suit). As such, they’re redrawing the healthcare map for biotech, pharma, and medtech.”
MM&M and PRWeek also examined how health agencies are restructuring to best serve clients in this new environment, why pharma companies are increasingly embracing earned media to lead their communications, and what’s next for opioid marketing given the current addiction crisis in communities across the U.S.
“Health is a crucially important part of the communications and marketing landscape and comprises significant percentages of agency billings,” says Steve Barrett, VP, Editorial Director, PRWeek/MM&M. “The U.S. healthcare system continues to face a period of incredible flux, on top of which innovation, new technologies, and young consumers will create a very different landscape. The members of our second Health Influencer 50 list lead the way in shaping that landscape.”
The site can be accessed at: www.HealthInfluencer50.com