Merck to trial digital behavioural change programme for patients

German pharmaceutical company, Merck, will soon be trialling a digital behavioural change programme that combines remote health coaching, peer support and connected technology in a variety of countries outside the US. Merck will be working with Blue Mesa Health to provide the US digital therapeutics firm’s chronic disease prevention programme to diabetes patients. Last year,

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Youtube and Google begin to take measures to earn back trust from brands and agencies

Google has taken measured steps to earn back trust from advertisers and agencies, after a series of controversies around brand safety, including adverts being displayed on extremist content. The latest announcement pledges to impose stricter rules for video creators who wish to seek remuneration through the YouTube Partner Program, including achieving at least 1,000 subscribers

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Healthcare agency celebrates creativity in healthcare with “We Do” exhibition in Manchester

Creative healthcare agency group, Havas Lynx, has kicked off the new year with a bold, interactive exhibition exhibiting ground-breaking healthcare campaigns that have launched the company to international status. Havas Lynx’s We Do exhibition is on display at its Princess Street HQ in Manchester city centre, celebrates its outstanding creative work within the healthcare and

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HitLab awards grand prize to MedComms Agency, Lighthouse, for its voice-activated diabetes app

2017 Hitlab Innovators Summit named Lighthouse as the winner of its World Cup Challenge, which focuses on using voice-activated technology aimed at improving healthcare access, delivery, and outcomes. Lighthouse received $50,000 for its voice-activated application, designed to provide more accessible and engaging care for diabetes patients. “Lighthouse really honed in on an important gap —

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