Novartis use Apple’s ResearchKit in landmark MS trial

Novartis has launched the first large-scale research study in multiple sclerosis using Apple’s ResearchKit software. Participants in the trial will have the ability to contribute directly from their smartphones, via sensors that will collect movement and symptom data, removing the need for clinic visits. The US mobile-enabled study uses a free-to-download iPhone app that was

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The Creative Floor Awards 2017 Winners Announced

The Creative Floor Healthcare Awards, celebrated the world’s best health and wellness creative work, agency talent and clients last Thursday in Tower Hill. Shaheed Peera, Founder said: “Congratulations to all our Finalists and Winners. It’s been the hardest year to get this far as we’ve had more entries from more countries than ever before. Agencies

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Personalised app for diabetes launched by Novo to aid management of the condition

The digital health deal between Novo Nordisk’s and Glooko produced a new diabetes management app, C4C that they hope will assist users to better manage the condition. The C4C app also includes relevant content and resources from Novo’s Cornerstones4Care personalised support programme. David Moore, senior vice president of marketing at Novo Nordisk, said: “In today’s

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The digital doctor-patient relationship

Written by James Selvey, an account manager at Grey Health London As of this year, doctors and patients are digitally engaged, from obtaining information or to have access to tools to help diagnose, manage, maintain adherence, or simply to stay ‘well aware’ via wearables and health data. Doctors are a few clicks away from accessing

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