For the US launch of its cancer diagnostics campaign, Bayer asked patients to literally picture their cancers. Some of the responses might be expected and common amongst some patients such as a heavy weight, a dark shadow, although other’s were different. For example, 7-year-old Elysa drew her cancer as a small monster she calls Bobette.
Retail pharmacy CVS Health has taken moral action to oppose tobacco and e-cigarette companies by being the first major brand to boycott any agency that promotes smoking or vaping via the Quit Big Tobacco campaign. The definite stance has been prompted by a continued marketing push by tobacco firms to attract new customers. Norman de Greve, chief marketing officer for CVS Health,
To mark World Haemophilia Day, Sobi™ has launched Liberate Life, a vision of life beyond haemophilia. In a series of long-term commitments, Sobi seeks to shape new standards, optimise treatment, build evidence, create sustainable access and provide community support in haemophilia care. As part of Sobi’s commitment to haemophilia and encouraging those living with haemophilia
With measles outbreaks the US, many are talking about vaccination, and the conversations can quickly become heated arguments. However, health website Verywell has developed a tool, called Healthy Conversations, to assist navigate hotly debated issues such as vaccination. The tool can guide readers through a fictional conversation with a friend or partner using an interactive, choose-your-own-adventure method.
Cannes Lions spoke to various people across the Health & Wellness sector to understand which questions need answering at this year’s Festival. In 2019, the four themes running across the two-day content programme will focus on the biggest challenges surrounding the creation, execution and impact of awe-inspiring creativity in healthcare: 1. Using Creativity to Improve Healthcare
The Topol Review of the training needs of the future NHS workforce has published its recommendations that include an increase in the number of clinicians trained to use digital, AI and robotics technologies. Commissioned by the former health secretary Jeremy Hunt, the Topol Review is led by California-based scientist Dr Eric Topol, an expert in
The Medical Communications market is at an all-time high in the number of live positions available. We are currently bursting at the seams with live jobs from our clients varying from being London, Cheshire or home-based through all levels of medical writing and client services. Medical Communication professionals are currently living in the golden age,
Havas Media has increased its leadership team with the arrival of Thomas Minc, MD of global strategy and Ellen Zaleskias MD of Global Insights, with both ` helping to co-lead the group’s ‘meaningful media’ strategy through translating data into concrete action points. Reporting to chief strategy officer Greg James the duo will lead updates to processes, media metrics
“Slow turkey” is the strategic, and literal, idea in the company’s latest TV commercial for smoking cessation drug Chantix. In the new ad, a slow-moving animated turkey goes about its day outside, floating in a pool, reading a book and mowing the lawn. While a voiceover talks about how to ease into quitting smoking with
Forster Communications and Cello Health have collaborated to offer the pharma industry a new sustainability service. The recently launched ‘Sustainable Pharma Futures’ is a programme that will help shape sustainability policies within companies. Enhancing company reputation, driving innovation culture and productivity support are among the programme’s objectives and are areas that are often “siloed internally