FDA looks to crack down on illegal opioid marketers in the US with help of social networks

The US’s Food and Drug Administration latest crackdown is targeting pharmacies selling illegal opioids online. The agency has issued warning letters this week to nine online pharmacies that run 53 websites selling drugs with suspect monikers like “Roxycodone” and “Tramadol Generic.” The majority of the websites were shut down a day later, aside from OneStopPharma.org—was

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Experts have stated that if pharma wants to succeed on social, it should follow Sanofi’s example

When actress Roseanne Barr infamously blamed its sleep aid Ambien for a racist post, the pharma company could have simply ignored it and let the Twitterverse call out the inaccuracy. However, the French multinational pharmaceutical company seized the moment and responded with a sharp, yet relevant and product-accurate tweet response that wryly noted: “While all

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MedComms Professionals Collaborates with Ashfield on Medical/Healthcare Communications Survey

Medcomms Professionals have been working with Ashfield Healthcare Communications to ask healthcare communications professionals a few questions about building a career in this industry. Gill Adair, Global Head of Talent Acquisition and Change Management Lead at Ashfield Healthcare Communications said: “The working environment in the healthcare communications sector has shifted significantly over recent years with

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Watchmen and 300 director, Zack Snyder directs campaign for US Leukaemia and Lymphoma Society

The Leukaemia & Lymphoma Society takes a new and bolder perspective with its latest branding campaign and tagline, “Beating Cancer Is in Our Blood,” directed by Hollywood director Zack Snyder. Chief product officer, Anfew Coccari stated that the campaign focuses on the blood cancer advocacy group’s contributions to the development of treatments. “When you think

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Cannes Lions confirms 2018 Lions Health Juries

Cannes Lions announced the 21 jury members to judge the Pharma Lions and the Health & Wellness Lions awards at this year’s Cannes Lions. Lions Health recognises outstanding creative communications in the healthcare sector, with winners announced at an awards ceremony on Monday 18 June. “Lions Health was created to promote the value of creativity

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Could Facebook’s data scraping affect healthcare and pharma?

Another internet data scandal, Facebook and Cambridge Analytica, has consumers concerned about the safety of their personal information. Will people become more nervous about sharing their healthcare data in its wake? Probably not, stated several industry experts interviewed by FiercePharma, although pharma companies should still be aware of the controversy. Cambridge Analytica’s mishandling of data

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New offering launched by Parexel to assist with medical writing

Biopharmaceutical services provider Parexel introduces a new offering that will see a team deliver an end-to-end offering that provides a wide variety of communication services throughout the drug development and commercialisation process. The medical writing solutions team is to be made up of more than 800 employees globally and will develop ‘high-quality’ documents, such as

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Allergan’s Eddie the Enzyme educates on enzyme importance in their Zenpep campaign

Eddie the Enzyme, the spokes character created by Allergan, works in “interdigestive space” with a friendly message about the need for prescription enzymes for people with exocrine pancreative insufficiency (EPI). The vibrant cartoon character is designed to especially resonate with children with cystic fibrosis who often suffer from EPI due to the characteristic mucus secretions

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