Agencies celebrate 2019 Communique wins

The annual awards (run by PMLive’s parent company Datateam) recognise the best work in healthcare communications, and this year the honours were shared out among 15 different agencies. Below are some highlights M&F Health led the field, winning no fewer than four award categories for its campaign for UK Malnutrition Awareness Week, on behalf of

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GSK looks to shake up marketing during Pfizer merger

GlaxoSmithKline Consumer Healthcare is looking to restructure its media, marketing and digital units in anticipation of upcoming mega-merger with Pfizer being rubber-stamped later this year. Current marketing boss Carlton Lawson is set to depart and be replaced by EMEA head Tamara Rogers. The deal was announced last December and is still subject to anti-trust approval. If approved, it

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What you need to know about MedCommsDay

Here is everything you need to know about #MedComms Day 2019! What is it? #MedCommsDay is a day to recognise the medical communications industry, it’s importance within the life science industry and to show what a MedComms professional does in their day to day. How is it celebrated? There is no set way or plan

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Huntsworth bolsters market access capabilities with Creativ-Ceutical

Health comms agency Huntsworth has strengthened its presence in health economics and market access services with the acquisition of Creativ-Ceutical. The company says the buyout of Creativ-Ceutical (CC) will add strategic and technical capability and a global footprint to Huntsworth’s existing medical division MEDiSTRAVA. The acquisition will create a division employing 340 experts across 18 offices across

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CVS Health to be first brand to boycott agencies marketing smoking or vaping

Retail pharmacy CVS Health has taken moral action to oppose tobacco and e-cigarette companies by being the first major brand to boycott any agency that promotes smoking or vaping via the Quit Big Tobacco campaign. The definite stance has been prompted by a continued marketing push by tobacco firms to attract new customers. Norman de Greve, chief marketing officer for CVS Health,

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