McCann Health was named healthcare network of the year at the Cannes Lions International Festival of Creativity. After McCann agencies had already won the Grand Prix for both Pharma and Health & Wellness Lions, McCann Health China was also crowned healthcare agency of the year. This marks the third time that McCann Health has took
Introducing you to the newest member of our team Jake Watts. We put him through his paces with a Q&A about him and his journey within Medical Communications. For any career advice or current positions within the market please connect with Jake on Linkedin https://www.linkedin.com/in/jake-watts-15b307180/ or contact him by email on firstname.lastname@example.org What is your
Here is everything you need to know about #MedComms Day 2019! What is it? #MedCommsDay is a day to recognise the medical communications industry, it’s importance within the life science industry and to show what a MedComms professional does in their day to day. How is it celebrated? There is no set way or plan
Pressure is mounting on the UK government to prevent food brands such as Heinz from using popular cartoon characters from TV and film to market junk food to kids. Action on Sugar and Action on Salt has called for a ban on on-pack cartoon animations on food that is high in sugar and salt to
As Neurelis awaits an FDA decision on its flagship drug, the company launched its first seizure awareness campaign. Neurelis is hoping for an approval for nasal spray Valtoco to treat epilepsy patients six years of age and older who experience cluster or acute repetitive seizures. The drug is a rescue medicine that can stop seizures.
Health comms agency Huntsworth has strengthened its presence in health economics and market access services with the acquisition of Creativ-Ceutical. The company says the buyout of Creativ-Ceutical (CC) will add strategic and technical capability and a global footprint to Huntsworth’s existing medical division MEDiSTRAVA. The acquisition will create a division employing 340 experts across 18 offices across
For the US launch of its cancer diagnostics campaign, Bayer asked patients to literally picture their cancers. Some of the responses might be expected and common amongst some patients such as a heavy weight, a dark shadow, although other’s were different. For example, 7-year-old Elysa drew her cancer as a small monster she calls Bobette.
Retail pharmacy CVS Health has taken moral action to oppose tobacco and e-cigarette companies by being the first major brand to boycott any agency that promotes smoking or vaping via the Quit Big Tobacco campaign. The definite stance has been prompted by a continued marketing push by tobacco firms to attract new customers. Norman de Greve, chief marketing officer for CVS Health,
To mark World Haemophilia Day, Sobi™ has launched Liberate Life, a vision of life beyond haemophilia. In a series of long-term commitments, Sobi seeks to shape new standards, optimise treatment, build evidence, create sustainable access and provide community support in haemophilia care. As part of Sobi’s commitment to haemophilia and encouraging those living with haemophilia
With measles outbreaks the US, many are talking about vaccination, and the conversations can quickly become heated arguments. However, health website Verywell has developed a tool, called Healthy Conversations, to assist navigate hotly debated issues such as vaccination. The tool can guide readers through a fictional conversation with a friend or partner using an interactive, choose-your-own-adventure method.