What you need to know about MedCommsDay

Here is everything you need to know about #MedComms Day 2019! What is it? #MedCommsDay is a day to recognise the medical communications industry, it’s importance within the life science industry and to show what a MedComms professional does in their day to day. How is it celebrated? There is no set way or plan

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Huntsworth bolsters market access capabilities with Creativ-Ceutical

Health comms agency Huntsworth has strengthened its presence in health economics and market access services with the acquisition of Creativ-Ceutical. The company says the buyout of Creativ-Ceutical (CC) will add strategic and technical capability and a global footprint to Huntsworth’s existing medical division MEDiSTRAVA. The acquisition will create a division employing 340 experts across 18 offices across

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CVS Health to be first brand to boycott agencies marketing smoking or vaping

Retail pharmacy CVS Health has taken moral action to oppose tobacco and e-cigarette companies by being the first major brand to boycott any agency that promotes smoking or vaping via the Quit Big Tobacco campaign. The definite stance has been prompted by a continued marketing push by tobacco firms to attract new customers. Norman de Greve, chief marketing officer for CVS Health,

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Sobi launch Liberate Life ‘vision of life beyond haemophilia’ for World Haemophilia Day

To mark World Haemophilia Day, Sobi™ has launched Liberate Life, a vision of life beyond haemophilia. In a series of long-term commitments, Sobi seeks to shape new standards, optimise treatment, build evidence, create sustainable access and provide community support in haemophilia care. As part of Sobi’s commitment to haemophilia and encouraging those living with haemophilia

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Verywell’s new tool helps navigate heated debates around vaccines

With measles outbreaks the US, many are talking about vaccination, and the conversations can quickly become heated arguments. However, health website Verywell has developed a tool, called Healthy Conversations, to assist navigate hotly debated issues such as vaccination. The tool can guide readers through a fictional conversation with a friend or partner using an interactive, choose-your-own-adventure method.

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