FDA states anti-smoking campaign stopped nearly 600,000 from smoking

Researchers from the government agency and nonprofit RTI have found that the awareness campaign “The Real Cost” prevented between 380,000 and 587,000 teens from starting to smoke, according to the study published in the American Journal of Preventive Medicine.  They organizations questioned teens about their awareness of the campaign, media market exposure and whether they smoke. In

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Outcome Health collabs with Verywell on “wrapped in empathy” content

The health website and point-of-care company are partnering to bring health content “wrapped in empathy” to the doctor’s office, said Heidi Anderson, Chief Growth Officer at Outcome Health.  “We saw synergy between the approach Verywell takes with content and the approach we’ve been looking for at Outcome Health,” she explained. “It stems from research we

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MedComms Professionals Launch Q2 update of their Medical Communications Salary and Benefits Report

MedComms Professionals has created a medical communications report on the salaries and benefits within the sector with the aim to update it every quarter. The report covers a variety of different roles within medical communications such as: Account Management Client Services Medical Writing Editing Publication management Designers Looking into the variety of salary ranges across

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Agencies celebrate 2019 Communique wins

The annual awards (run by PMLive’s parent company Datateam) recognise the best work in healthcare communications, and this year the honours were shared out among 15 different agencies. Below are some highlights M&F Health led the field, winning no fewer than four award categories for its campaign for UK Malnutrition Awareness Week, on behalf of

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GSK looks to shake up marketing during Pfizer merger

GlaxoSmithKline Consumer Healthcare is looking to restructure its media, marketing and digital units in anticipation of upcoming mega-merger with Pfizer being rubber-stamped later this year. Current marketing boss Carlton Lawson is set to depart and be replaced by EMEA head Tamara Rogers. The deal was announced last December and is still subject to anti-trust approval. If approved, it

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What you need to know about MedCommsDay

Here is everything you need to know about #MedComms Day 2019! What is it? #MedCommsDay is a day to recognise the medical communications industry, it’s importance within the life science industry and to show what a MedComms professional does in their day to day. How is it celebrated? There is no set way or plan

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