Inspiration for Medical Writing

Writers from all walks of life naturally depend on their words and creativity for a living. Although medical writers are a special breed who crank out anything and everything healthcare related (depending on their speciality) including monographs, proposals, white papers, brochures, reports, patient education materials, promotional resources, sales aids and far more. Occasionally even the most seasoned or prolific writers will experience a catastrophic brain freeze when the words simply refuse to flow.

The project in question might just not be very inspiring, or something rather dry and unappealing that is a far cry from a more favourable topic. In times like these coming at the problem from a different perspective can be the most useful course of action. Find a way to make the subject matter align with your passions. If you can get engaged with a topic that enthusiasm will naturally spill over into your writing.

How do you make it personal to the target audience or relevant to the information they need? Would it be pertinent to include a case study or story? Real world examples are potent inspiration when it comes to storytelling.


All aspiring and professional writers should be extensive and diverse readers. Sometimes the very best way to find inspiration for your own work is to crack a book or amble about online. For more of a healthcare slant, you can always investigate the so-called popular science section of Waterstones to find the latest offerings from the likes of Ben Goldacre or collections from New Scientist. And of course there is the Sci Fi section that can invigorate your creativity.

There are also some great online sources for getting yourself into the right frame of mind for writing about a particular topic. They can range from writing prompts, visual prompts and even to writing tests or quizzes. For instance if you are currently looking to boost your medical writing skill why not email us requesting a medical writing test, or if you are just looking for general advice, visit our site.

While Googling for inspiration for this piece about inspiration I found Atul Gawande’s moving and insightful essay about death which deals with some harsh truths about the nature of modern medicine in an accessible and thoughtful way. Varying your reading diet as much as possible will guide your thoughts into new arenas.

After reading comes talking. You can start discussing what you’ve discovered with others and in one short leap you’ve gone from learning to communicating. I certainly have a copy of Norman Doidge’s book about neuroplasticity that I’ve lent to at least three other people. Fellow writers, a mentor or someone with a different view on the matter can serve as sounding boards for new ideas or jumping off points.

Sometimes it can be wise to evaluate when you actually sit down during the day to write. Naturally every writer has their own preference but when you examine each one’s working habits it can make for some interesting trends. Talking generally, it would appear that the morning is often the best time for problem solving and creating outlines. Between noon and two when the blood circulation really gets going is the optimal productivity window for getting the words on the page in volume. Whilst later in the evening seems to be the best time for creativity. Maybe simply because of those two glasses of wine it becomes socially acceptable to drink.

Writing is a chance to express yourself. People do it for the love of the activity or just for fun. It can be a great opportunity to help others out or to educate or to simply get your ideas out into the world. The fact that writing or communications can be rather lucrative is of course the last and least consideration. Hope this gets you scribbling.



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